Thursday, August 18, 2005

Crossing The Chasm book review

Finished reading "Crossing the Chasm" by Geoffrey A. Moore. It was an interesting book about how to grow a company from its initial cool new product stage to selling to your average corporate middle manager. A good book that builds upon the fundamentals of the adoption life cycle. It concentrates on the change from early adopters to the early majority. This would be the opposite of "The Innovators Dilemma" which concentrated on when your technology reaches the laggard stage. I would have to say that this is a very good book for a lot of people. You could even apply it to many smaller Open source projects (assuming you want it to grow). You only have so many resources to grow your project with and as exciting as it is to try to do everything and port it everywhere it is much better to concentrate on a target audience and grow it from there.

Nothing was better then a little list of desired features in the book that shows just how different the two worlds are:

Early Adopters:
-Fastest
-Easiest
-Elegant architecture
-Price
-Unique functionality

Early Majority:
-Largest install base
-Most third party supporters
-De facto standard
-Cost of ownership
-Quality of support

It was a pretty easy read. So if you have a free evening I would recommend picking up this book.

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